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Master English For Marketing
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Tipo de Curso:
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Master
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Temática: |
Idiomas
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Modalidad: |
presencial
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Precio: |
840 €
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Localización:
Madrid,Madrid (España) |
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Duración:
Consultar |
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Plazas: |
Consultar |
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Horario:
No disponible |
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Nº Horas:
consultar |
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Titulación:
consultar |
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Objetivos: |
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consultar |
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Metodología: |
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The course will avoid rote lecturing and seek interactivity and intellectually challenging case discussions, exercises, stimulations, and role-play sessions. Teaching skills in Business English is not merely talking about it; it is providing many good opportunities for participants to practice the Skill and relate it to their own experience and real-world concerns and situations. We will replicate real findings in classroom exercises and real-world cases. Suitably tailored materials will be used throughout the Programme which will mainly focus on your capability to communicate, communication strategies and lexicon strategies through:
• Business English Syllabus
• Presentation
• Case Studies
• Simulations
• Individual assignments
• Team assignments
• Role Plays
• Debates
• Research
• Business Vocabulary
Thought provoking topics will be proposed for debates, such as those related to current business macro and micro environment, current affairs and socio-economic issues. During these debates the correct use of lexical strategies will be strongly encouraged and reinforced while the brainstorm of enriching ideas will take place. The MSM Business English Programme will teach the key skills in ways that will allow you to make the learning count in your job, in your professional career and in your life.
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Programa: |
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1. Advertising & Publicity
• Market Research
• Road Show
• Peer group
• Press release/ Hot off press
• Flagship Products
• Brand/ Trademarks/ Label
• Generic Terms vs. Singular Occurrences:
• Advertisement – Advertising
• Publication – Publishing
• Data Protection Act
• Plain Language Campaign:
• History, origins, meaning
• Word of mouth (viva voce)
• 2.0
• Digital Technologies
2. Marketing-Sales
• Questionnaire
• Surveys (vs. Polls)
• Market Research
• On the Field
• Pitching
• SWOT
• Peer group and counterparty
• Market Niche
• High Net Worth target
• Marketing Plan
• The marketing plan details your strategy for penetrating the target market.
Key components include the following:
- A description of the company’s desired strategic position
- Detailed description of the company’s product and services offering and potential product extensions
- Description of the company’s desired image and branding strategy
- Description of the company’s promotional strategies
- An overview of the company’s pricing strategy
- A description of current and potential strategic marketing partnership/alliances Business Plan
3. Business Plan
We will walk through each of the core sections of your Business plan, in the structure that investors and lenders want to see, such as for instance,
1. Executive Summary
2. Company Analysis
3. Industry Analysis
4. Customer Analysis
5. Financial Plan
6. Appendix
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Requisitos de acceso: |
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consultar |
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Observaciones: |
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DURATION:
• 8 weeks
• No. of hours: 48
CALENDAR SCHEDULE:
• Starts: week 27/05/2011
• Ends: week 08/07/2011
• Tuition days: week end (Friday /Saturday)
PRICE OF THIS PROGRAMME:
• General price: 840€
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Importante: Todos los formularios de este sitio web recogen datos con los siguientes fines: Finalidades: Responder a sus solicitudes y remitirle información comercial de nuestros productos y servicios por distintos medios de comunicación. Legitimación: Consentimiento del interesado. Destinatarios: En el caso de convertirse en alumnos a entidades financieras, organismos públicos/privados relacionados con la formación y otras entidades necesarias para la ejecución del servicio. Derechos: Puede retirar su consentimiento en cualquier momento, así como acceder, rectificar, suprimir sus datos y demás derechos solicitando la baja del servicio conforme a lo establecido en la Política de Privacidad de Datos
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| © Copyright 2011 Todomaster.com |
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